What's the Point?

It is easy to get wrapped up in the mechanics and financials of a fundraising project and lose focus. We should never get off track and set the tone that we are fundraising for the sake of raising money. There must always be a theme that sets the tone for what we do.

In school art fundraising, as an example, our purpose should be to encourage participation in the arts, foster interest in the arts, bolster the childrens' self-esteem and create special memory moments that can be enjoyed twenty or thirty years later when the money is long gone and forgotten.