Wednesday, May 07, 2008

Artwork optimized for fundraising

There are excellent lesson plans that can create terrific artwork but still produce less than acceptable fundraising results. We have seen some excellent pen-and-ink drawings, for example, but these rarely reproduce well on gift items. Keep in mind the product selection that is available to you and try to imagine the planned artwork on those items. A few pointers follow:



Media: Use bright and bold colors that fill the entire page. Don’t use fluorescents, metallics, glitter, sand, salt, foils, cloth or woven materials as these typically don't withstand the manufacturing process well.

Themes: Choose fun and colorful subject matter that appeals to both students and parents.
Fish, insects, birds, flowers, landscapes, families, animals, self-portraits, and handprints are fun for the kids and their families.

Signatures/Dates: Since most families consider these items keepsakes having the child's name and the year of creation is a good idea; just be sure to keep this information at least 1" from the edge of the paper to avoid having it cropped off of the finished product in the production process.

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