Friday, May 23, 2008

Keep your fundraising fresh

New and Improved !

How many times do you see that on a product at the store? How often can you actually see or feel any difference? Even though change is stressful for most of us we want to be offered new things.

School fundraisers can quickly get stale if a conscious effort is not made to make them look "New and Improved". Often school organizations will switch fundraising partners to achieve this new look and feel. However, if you have a program that is tested and it is working for you, switching partners may not be a good approach. You may want to try a new style presentation instead. For example, try displaying sample products at registration if you haven't done that before.

If your current program is not working or if you are new to this type of fundraising effort, select a partner that offers new products each year. Ask about their history of introducing new designs and products.

Let me know what promotions have worked for you.

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